OVERVIEW:
The Search Engine Marketing will be responsible for tactically executing search engine activities focusing on SEO and manage overall search strategy
RESPONSIBILITIES:
o Copy writing keyword-targeted title tags, description tags, H1/H2 tags, alt tags, html content, etc.
o Link building
o Social media and blogs
o Inbound link analysis
o Keyword research and analysis
o Page rank analysis
o Paid search management
o SEO reporting and analysis
o Process Improvement
SKILLS & REQUIREMENTS
o BA in Business or social science preferred
o 3-5 years working in search engine marketing environment marketer or agency
o More emphasis on SEO side
o Experience with bid management tools
o Google Adwords, Yahoo Search Marketing MSN AdCenter
o Familiar with website analytics tools i.e. Omniture, Google Analytics, etc.
o Advanced Microsoft Excel skills including the ability to work with large data sets
o Solid quantitative analytical skills and strong attention to detail
o Strong interpersonal skills
o Excellent written and verbal communication skills
o Experience with large scale project management
ATTRIBUTES
o Able to work in fast paced environment where flexibility is key and directions can change frequently
o High level of creativity and sense of style
o Attention to details and outstanding organizational skills
o Self starter, highly motivated to excel minimal supervision
Apply for SEO – CMP.jobs (Capital Market)
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